If ever there was an advertisement for the importance of playing the right golf ball, it has to be Bubba Watson. A couple of years ago he switched to the Volvik golf ball and he disappeared from the leader boards on the PGA tour. (I'm sure he was compensated for the switch) This year he switched back to the Titleist ProV and he has now won 3 times this year and usually finishes in the top 10 when he doesn't win. He's now playing a ball that does what he wants it to do when he wants it to do it. Well done Titleist !