First Look: Tour Seeding of the New Prototype Titleist 718 Irons

By Rick V., Team Titleist Staff On 29 June 2017 Tour Clubs

Tour seeding of the new prototype Titleist 718 irons is off to a great start this week at the PGA TOUR's Quicken Loans National. Titleist Tour Reps and the Titleist Golf Club R&D team have had a busy few days at TPC Potomac at Avenel Farm, fitting players into the prototypes, testing on the practice tee, capturing ballflight data and compiling feedback from many of the world's finest players.

This effort is an integral part of our iron performance validation process and Team Titleist has been alongside our experts every step of the way, catching up with Titleist Brand Ambassadors to bring you the latest from this critical step in our launch process. 

Check out some of the action from earlier this week in our photo galleries below. And for more updates, sign up for special 718 product alerts by clicking this link. 

Day 1

Director of Product Development,...
Director of Product Development, Irons, Marni Ines, shares details of the prototype Titleist 718 irons and answers questions from the Titleist Tour Team. 1/27
The team met to discuss the game plan for the days...
The team met to discuss the game plan for the days ahead. Time to go to work. 2/27
The buzz began to build as soon as the team...
The buzz began to build as soon as the team started unboxing new Titleist prototype irons.3/27
A closer look at the prototype Titleist 718 AP2 ir...
A closer look at the prototype Titleist 718 AP2 iron. 4/27
New to the AP family, meet the Titleist 718 AP3 ir...
New to the AP family, meet the Titleist 718 AP3 irons. 5/27
A prototype Titleist 718 AP3 iron has work done in...
A prototype Titleist 718 AP3 iron has work done in the Tour van. 6/27
Time to take prototype Titleist 718 irons out to t...
Time to take prototype Titleist 718 irons out to the range for fitting. 7/27
First to the...
First to the range on Monday morning is Titleist Brand Ambassador Jason Bohn. Team Titleist was ready to get him dialed in.  8/27
Ines discusses the new prototypes and looks for fe...
Ines discusses the new prototypes and looks for feedback from Bohn.9/27
Titleist Brand Ambassador Justin Thomas hit shots...
Titleist Brand Ambassador Justin Thomas hit shots under the watchful eye of Titleist Tour Rep Chris T., on hand to assist in finding the perfect setup. 10/27
Justin took a closer look at the prototype Titleis...
Justin took a closer look at the prototype Titleist 718 MB and T-MB irons, as well as the AP3. 11/27
Launch time for a new 718 T-MB long iron.
Launch time for a new 718 T-MB long iron.12/27
Thomas was one of many players who...
Thomas was one of many players who put prototype Titleist 718 T-MB irons to the test on the range. 13/27
Titleist Brand Ambassador Tyrone Van Aswegen works...
Titleist Brand Ambassador Tyrone Van Aswegen works with Titleist Tour Rep J.J., on the range at TPC Potomac. 14/27
Van Aswegen hits the protytpe Titleist 718 AP2 iro...
Van Aswegen hits the protytpe Titleist 718 AP2 irons. 15/27
Tyrone likes the numbers he is seeing on Trackman....
Tyrone likes the numbers he is seeing on Trackman. 16/27
A mixed set of prototype Titleist 718 AP2 and CB i...
A mixed set of prototype Titleist 718 AP2 and CB irons are carried out to be fit. 17/27
Titleist Brand Ambassador Byeong Hun-An took the p...
Titleist Brand Ambassador Byeong Hun-An took the prototype Titleist 718 AP3, MB and T-MB irons for a test drive on the range. 18/27
We joined Ines back on the range as he spoke with ...
We joined Ines back on the range as he spoke with Titleist Brand Ambassador Russell Henley. 19/27
Ines had the prototype Titleist 718 CB irons in to...
Ines had the prototype Titleist 718 CB irons in tow. 20/27
Henley had Titleist Tour Rep J.J. and Ines nearby ...
Henley had Titleist Tour Rep J.J. and Ines nearby to ask questions and give feedback on the prototype irons. 21/27
More 718 prototypes...
More 718 prototypes waiting to be unwrapped and fitted to Titleist Brand Ambassadors. 22/27
Titleist Tour Rep Chris T. talks gives Titleist Br...
Titleist Tour Rep Chris T. talks gives Titleist Brand Ambassador Zac Blair a set of prototype Titleist 718 irons to take for a spin this week.23/27
Titleist Brand Ambassador Dominic Bozzelli explore...
Titleist Brand Ambassador Dominic Bozzelli explored the prototype Titleist 718 CB and MB irons, as well as AP2 and T-MB.24/27
Titleist Brand Ambassador Blayne...
Titleist Brand Ambassador Blayne Barber cleans the grooves of his prototype Titleist 718 CB iron, keeping them fresh. 25/27
Titleist Brand Ambassador Martin Flores hits each ...
Titleist Brand Ambassador Martin Flores hits each of the prototype irons in the lineup to check out differences in feel. 26/27
One last look at the Titleist 718 AP3 at address. 
One last look at the Titleist 718 AP3 at address. 27/27

Day 2

It was a great few days at the Quicken Loans Natio...
It was a great few days at the Quicken Loans National for Tour validation of the prototype Titleist 718 irons! For updates, sign up here: http://bit.ly/718irons1/24
Lined up and ready for action: prototype Titleist ...
Lined up and ready for action: prototype Titleist 718 CB irons. 2/24
The proving ground this week. 
The proving ground this week. 3/24
Titleist Brand Ambassador Jimmy Walker puts the pr...
Titleist Brand Ambassador Jimmy Walker puts the prototype Titleist 718 irons to the test. 4/24
Director of Product Development, Irons, Marni Ines...
Director of Product Development, Irons, Marni Ines shares technological updates to the prototype Titleist 718 irons with Titleist Brand Ambassador Morgan Hoffmann.5/24
Titleist Brand Ambassador Bill Haas was also fit f...
Titleist Brand Ambassador Bill Haas was also fit for the prototype Titleist 718 irons this week. 6/24
Bill watches the flight from his prototype Titleis...
Bill watches the flight from his prototype Titleist 718 irons under the watch of Titleist Tour Rep Chris T. 7/24
After a few shots, Marni takes a moment to describ...
After a few shots, Marni takes a moment to describe technological updates to Bill's prototype Titleist 718 AP2 irons. 8/24
Titleist Brand Ambassador Kevin Na launches a prot...
Titleist Brand Ambassador Kevin Na launches a prototype Titleist 718 AP3 iron. 9/24
Time for a quick photo of the new sticks. 
Time for a quick photo of the new sticks.  10/24
Titleist Tour Rep J.J. examines loft differences b...
Titleist Tour Rep J.J. examines loft differences between Titleist Brand Ambassador Peter Malnati's prototype Titleist 718 irons. 11/24
J.J. takes makes a precise loft adjustment and...
J.J. takes makes a precise loft adjustment and quickly heads back to the range for more testing with Peter. 12/24
Titleist Brand Ambassador Geoff Ogilvy tries the p...
Titleist Brand Ambassador Geoff Ogilvy tries the prototype Titleist 718 CB and MB irons. 13/24
He also learns about the prototype Titleist 718 ir...
He also learns about the prototype Titleist 718 irons from Marni. 14/24
A few more shots from Geoff and he continues the v...
A few more shots from Geoff and he continues the validation process. 15/24
Titleist Brand Ambassador Brett Stegmaier's tu...
Titleist Brand Ambassador Brett Stegmaier's turn on the range with the prototype Titleist 718 irons. 16/24
Marni, J.J., and Team Stegmaier take a look at the...
Marni, J.J., and Team Stegmaier take a look at the numbers from Trackman.  17/24
Titleist Tour Rep Chris T....
Titleist Tour Rep Chris T. and Titleist Brand Ambassador Justin Thomas take a closer look at the numbers on Trackman. 18/24
Chris and Marni discuss Justin's iron setup. 
Chris and Marni discuss Justin's iron setup. 19/24
Titleist Brand Ambassador Greg Chalmers took the p...
Titleist Brand Ambassador Greg Chalmers took the prototype Titleist 718 CB irons through the paces on the range. 20/24
Time for a closer look. 
Time for a closer look. 21/24
When we checked in with Titleist Brand Ambassador...
When we checked in with Titleist Brand Ambassador Richy Werenski he was hitting some knock-down shots with this 718 MB 9-iron. 22/24
Titleist Brand Ambassador Matt Jones takes a close...
Titleist Brand Ambassador Matt Jones takes a closer look at the prototype Titleist 718 iron. 23/24
All in day's work for the prototype Titleist 7...
All in day's work for the prototype Titleist 718 AP2 irons. 24/24
 

 

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