PGA TOUR | Farmers Insurance Open Playing a Pro V1 golf ball, Matthieu Pavon claimed his first PGA TOUR victory with a clutch birdie on the par-5 18th at...

LPGA TOUR | Hilton Grand Vacations Tournament of Champions Longtime Titleist golf ball player Lydia Ko opened the 2024 season with a decisive victory against the...

PGA TOUR | Sony Open in Hawaii  Grayson Murray returned to the PGA TOUR winner’s circle Sunday in Honolulu, rolling his Pro V1 golf ball in for two clutch...

Reengineered from Core to Cover for Longer Distance, More Greenside Control, Softer Feel The new Titleist AVX golf ball has been reengineered from core to cover to...

New core and cover technologies deliver faster ball speed for more distance, increased short game control and exceptionally soft feel  Faster core technology and a...

Improved Design Delivers Long Distance, Increased Greenside Spin and Ultra-Soft Feel on Every Shot The new Titleist TruFeel, the next generation of the softest Titleist golf...

PGA TOUR | The Sentry The first event of the 2024 PGA TOUR season finished with a clean sweep of the top 4 positions on the final leader board, as Titleist ball players...

PGA TOUR | Hero World Challenge  In complete control of his Pro V1 golf ball, Scottie Scheffler had all the shots once again this week in the Bahamas,...